Q: How does wetracked.io enrich data ensuring the highest accuracy?

Data Enrichment and Accuracy At wetracked.io, we connect directly with your Shopify store using the Conversions API system found in most ad platforms. This lets us gather shareable data every time a customer browses your store or makes a purchase and send this information back to your ad platform and pixel in real time. Once the pixel receives this accurate data for each relevant conversion, that’s when the magic happens. For example, if you’re using Meta for your ads, they utilize a feature called advanced matching. Think of advanced matching as a way to link the data we send with the appropriate customer profiles on social media. This means your ads manager can combine our data with what it already knows to find your ideal audience. As a result, it will start optimizing the pixel based on your past purchases, helping to build a target group of people who are more likely to buy from you. By combining our accurate data with the powerful tools of your ad platform, your ads can reach those who are most likely to engage with and purchase from your campaigns.

Question 1

How to link your Meta Ads Pixel? (Updated)

Accepted Answer

|| Before you proceed, make sure you are logged in to your Meta Business Suite

We need 2 fields from the Meta Business Manager: The Pixel ID and the Access Token.

Step 1: From the menu select "All Tools" and select Events Manager

Datasets page Step 2: In the Events Manager Overview, navigate to Data Sets. This is where you could see your Pixel ID/Dataset ID To Generate the Access Token for your Pixel, please go to Settings.

Step 3: On Settings tab. Scroll down to the Conversions API section and click Generate access token. Copy and paste it back in wetracked.io in the Access Token field. Note: If you have multiple Pixels/Dataset, ensure that you select the correct Pixel or Dataset before generating the Access Token and entering it in our application.

Events Manager

Question 2

How to integrate wetracked.io in Funnelish?

Accepted Answer

Follow these instructions to complete your setup in Funnelish 👇

${frame}

|| We track only "Page views", "Checkout initiated", and "Purchases" on Funnelish. In order for "Checkout initiated" to be tracked, please ensure that the name of your checkout step includes the word "checkout".

Please open the funnel you intend to connect with wetracked.io. Please take note of the Funnel ID and enter it into the wetracked.io app. You can locate the Funnel ID in your browser's URL after https://app.funnelish.com/wfunnel/, which is a 5 or 6-digit number.

Click on the settings icon highlighted above to navigate to the settings page.

On the settings page, please take note of the highlighted Funnel domain and enter it into the wetracked.io app. Now, click on Custom codes to open the custom codes drawer.

Then, click on the Create a New Code button to insert our script into the funnel.

Please enter the new custom code with a suitable name, such as "wetracked.io". Next, make sure

Question 3

How can I prevent over-reporting in my Ads Manager?

Accepted Answer

How can I prevent over-reporting for Shopify? How can I prevent over-reporting for WooCommerce?

Shopify

Is your Ads Manager showing more results than you expected? Sometimes, other tracking apps, like third-party pixels, can cause this. Even the Ads platforms have their own tracking.

||| ⚠️ To fix this over-reporting, please make sure to remove the same Pixel you connected with us from any other tracking apps.

It is very important to prevent over-reporting 👇

Native tracking can also cause over-tracking issues (Facebook & Instagram app, TikTok app, Snapchat, and Pinterest) therefore, we either suggest to remove your Pixel from those app or disable the data-share.

For Facebook & Instagram app via Shopify, please ensure to follow the steps via link below: https://help.wetracked.io/en/article/how-to-disable-the-data-share-of-facebook-instagram-app-via-shopify-zieiak/?bust=1755946106091

For TikTok app via Shopify, please ensure to follow the steps via link below: https://help.wetracked.io/en/article/how-to-remove-pixel-on-tiktok-app-via-shopify-a1971y/?bust=1755946106077

Some examples of other third-party Pixel tracking apps 👇

OnePixel Facebook / TikTok Pixel
Orichi - Multi Facebook Pixel
Omega - Facebook Pixel
FBTrack - Facebook Pixel
TiXel: Multi Pixels Installer
Trackify X Facebook Pixel
Pixelio FB Faceb

Question 4

How to link your TikTok Ads Pixel?

Accepted Answer

|| Before you proceed, make sure you are logged in to your TikTok Ads Manager.

**Step 1: ** From the menu, hover over Tools, under Management, go to Events.

Menu

Step 2: Click Get started, select Web and click Next.

Get started dialog

Step 3: Create a Pixel and copy the ID and input it at Pixel ID back at wetracked.io.

Pixel ID

Step 4: Go to Settings, and under Events API, click Generate Access Token, copy that back to wetracked.io.

Generate Access Token

Question 5

Where can I locate the Events Manager in my Meta Business Manager? (updated)

Accepted Answer

|| Before you proceed, make sure you are logged in to your Meta Business Suite.

Step 1: From the menu select "All Tools" and select Events Manager

Step 2: Once inside Events Manager, navigate to the Dataset section and select the appropriate Pixel ID (ensure that the correct Pixel ID is chosen). Afterward, proceed to the Overview tab.

Question 6

How does wetracked.io enrich data ensuring the highest accuracy?

Accepted Answer

Data Enrichment and Accuracy

At wetracked.io, we connect directly with your Shopify store using the Conversions API system found in most ad platforms. This lets us gather shareable data every time a customer browses your store or makes a purchase and send this information back to your ad platform and pixel in real time.

Once the pixel receives this accurate data for each relevant conversion, that’s when the magic happens. For example, if you’re using Meta for your ads, they utilize a feature called advanced matching.

Think of advanced matching as a way to link the data we send with the appropriate customer profiles on social media. This means your ads manager can combine our data with what it already knows to find your ideal audience.

As a result, it will start optimizing the pixel based on your past purchases, helping to build a target group of people who are more likely to buy from you. By combining our accurate data with the powerful tools of your ad platform, your ads can reach those who are most likely to engage with and purchase from your campaigns.

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