Articles on: Onboarding

How to link your Google Ads Pixel?

Before you proceed, make sure you are logged in to your Google Ads Manager.

Step 1: Turn on enhanced conversions



In the left sidebar menu, click on Goals, and then under Conversions, click on Settings.

Please make the following changes to the settings:

Enhanced conversions for leads: Check "Turn on enhanced conversions for leads" and select "Google Tag" from the dropdown menu, then save the changes.
Enhanced conversions: Check "Turn on enhanced conversions" and select "Google Tag" from the dropdown menu, then save the changes.

If you don't have these settings available, then please skip this step.

Conversion settings

Step 2: Add conversion actions



In the left sidebar menu, click on Goals, and then under Conversions, click on Summary.

Click on the + New conversion action button to add a new conversion action.

Conversions summary

Select Website, enter your domain, and click Scan.

Kind of conversions

Make sure to toggle to Use Google Ads only if you are currently using Google Analytics.
This step above is critical for providing the values needed later.

Website domain

Now, scroll down to the Create conversion actions manually using code section and click + Add a conversion action manually.

"Create conversion actions manually using code" section

Add the following conversion actions:

Purchase: Use "Purchase (wetracked.io)" for the Conversion name, select "Use different values for each conversion" for Value, and make sure to turn on enhanced conversion for this conversion.
Add to cart: Use "Add to cart (wetracked.io)" for the Conversion name, and select "Use different values for each conversion" for Value.
Begin checkout: Use "Begin checkout (wetracked.io)" for the Conversion name, and select "Use different values for each conversion" for Value.
Page view: Use "Page view (wetracked.io)" for the Conversion name, and select "Don't use a value for this conversion action (not recommended)" for Value.

Conversion action details

Once all conversion actions are added, please verify the conversion actions, then click Save and continue.

Conversion actions

Now, click on the Use Google Tag Manager tab, where you will find the conversion ID and the conversion action labels, which can be copied and used in the wetracked.io app.

Conversion action credentials

If you are using Dynamic Remarketing, please add the following custom pixel on Shopify👇. You can find the custom pixels section in the Shopify admin by navigating to Settings ⇢ Customer events.

!function(e,t,i){(o=i.createElement("script")).async=!0,o.src="https://pixel.wetracked.io/shopify-pixel.js?shop="+e.init.data.shop.myshopifyDomain,i.head.append(o),t.ctx=e}(this,window,document);

Updated on: 26/09/2024

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