How to use the reporting in wetracked.io?

How to use the reporting in wetracked.io?

Overview of Reporting

- All conversions we capture are sent back to your ads manager for analysis.
- While our reporting section is not mandatory (as your ads manager is the primary tool for analyzing data), it can be used alongside it for additional insights.

Key Differences Between Our Reporting Section and Ads Manager

- Our reporting section provides real-time data and uses a last-click attribution model.
- When used together with your ads manager, it allows for a quicker overview of conversions and ad campaign performance.

Disclaimer: Our reporting section is intended to be used only alongside your ads manager. We recommend making informed decisions based on your ads manager, as it utilizes advanced matching for attributing conversions.

Understanding UTM Parameters

What are UTM Parameters?
UTM parameters are short snippets of text added to the end of a destination URL. They help track which ad set your customers clicked on to land on your site.

- Our reporting panel relies heavily on UTM parameters to identify which ad set converted.
- To effectively use our reporting section, you must implement UTM parameters.

How to Set Up UTM Parameters:
- Set them at the ad set level in the URL field by adding the parameters with a ? in between.
- Format: URL + ? + UTM Parameters
- Example: utm_campaign={{campaign.name}}&utm_content={{adset.name}}&utm_term={{ad.name}}

Disclaimer: Setting up UTM parameters will not impact your ad performance. However, we do not recommend applying them to already well-performing ads.

Accessing the Reporting Section

- You can access the reporting section by clicking the 'Reporting' tab in our web app at app.wetracked.io or directly visiting https://app.wetracked.io/stores/reporting.
- From there, you can select the store and the date range you wish to analyze.
- The number of conversions captured will be displayed and assigned to the corresponding ad campaign.

Important Note:
- If you see 'N/A' displayed, it likely indicates that UTM parameters are not set up on your ads.
- Even if UTM parameters are set correctly, seeing conversions under 'N/A' means that:
- The conversion came from a direct source and not from the specific ad.
- The conversion was not attributed due to the absence of the advanced matching technique used by the ad platform.

Disclaimer: This is why we never recommend making decisions based solely on our reporting section. It can never match the power of your ad platform's attribution, which employs advanced matching techniques.

Updated on: 26/10/2024