How does wetracked.io enrich data ensuring the highest accuracy?
Data Enrichment and Accuracy
At wetracked.io, we connect directly with your Shopify store using the Conversions API system found in most ad platforms. This lets us gather shareable data every time a customer browses your store or makes a purchase and send this information back to your ad platform and pixel in real time.
Once the pixel receives this accurate data for each relevant conversion, that’s when the magic happens. For example, if you’re using Meta for your ads, they utilize a feature called advanced matching.
Think of advanced matching as a way to link the data we send with the appropriate customer profiles on social media. This means your ads manager can combine our data with what it already knows to find your ideal audience.
As a result, it will start optimizing the pixel based on your past purchases, helping to build a target group of people who are more likely to buy from you. By combining our accurate data with the powerful tools of your ad platform, your ads can reach those who are most likely to engage with and purchase from your campaigns.
At wetracked.io, we connect directly with your Shopify store using the Conversions API system found in most ad platforms. This lets us gather shareable data every time a customer browses your store or makes a purchase and send this information back to your ad platform and pixel in real time.
Once the pixel receives this accurate data for each relevant conversion, that’s when the magic happens. For example, if you’re using Meta for your ads, they utilize a feature called advanced matching.
Think of advanced matching as a way to link the data we send with the appropriate customer profiles on social media. This means your ads manager can combine our data with what it already knows to find your ideal audience.
As a result, it will start optimizing the pixel based on your past purchases, helping to build a target group of people who are more likely to buy from you. By combining our accurate data with the powerful tools of your ad platform, your ads can reach those who are most likely to engage with and purchase from your campaigns.
Updated on: 26/10/2024
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