🔧 How to Connect Google Ads Pixel (Step-by-Step Guide)

Learn how to integrate your Google Ads Pixel with wetracked.io to accurately track your campaign performance across your store.

This guide provides a complete step-by-step setup for Shopify, WooCommerce, and Funnelish users.

Before You Begin

Make sure you are logged in to your Google Ads Manager before starting.

This will ensure that you can access and create the necessary conversion actions right away.

Step 1: Open Your Store in wetracked.io

1. Go to your app dashboard.
2. Choose your store platform (Shopify, WooCommerce, or Funnelish).
3. Open the store you want to connect your Google Ads Pixel to.

Step 2: Enable and Add Your Google Pixel

Scroll down to the Google Pixel section, toggle it ON, and click “Add Pixel.”

You’ll then need to enter your Conversion ID and Conversion Labels, which you’ll get from your Google Ads Manager later in this guide.

Step 3: Create a New Conversion Action in Google Ads for wetracked.io

In Google Ads Manager, go to

Goals → Summary → New Conversion Action (or Create New Conversion Action if one already exists).

Step 4: Choose Your Tag Type

When setting up the conversion:

• Select “Google Tag” as your tag type.
• Enter your website URL (e.g., www.sample.com).
• Click Save and Continue.

Step 5: Choose the Conversion Action Type

Google Ads supports four conversion types compatible with wetracked.io:

• Purchase
• Add to Cart
• Begin Checkout
• Pageview

Start with Purchase, then click Save and Continue. (see attached screenshot below)

💡 Step 6: Configure “Purchase” Conversion Action

Follow these settings carefully for each step after selecting "Purchase":

1. Add Conversion Action → select Google Tag

2. Choose Set up manually using code then, proceed by clicking Conversion Settings to further customize the conversion configuration.

3. As for customizing the "Conversion settings"

• Choose "Primary action used for bidding optimization" under Action optimization
• Since we initially select Purchase as our first conversion action. Ensure that the conversion action is named Purchase (wetracked.io). This will prevent confusion with other existing conversion actions, especially if you are using additional or other tracking tools.

Then, configure as follows

• Value → Use different values for each conversion
• Count → Every
• Enhanced Conversions → Managed through Google Tag

Click Done once complete.

✅ That's it for PURCHASE Conversion action. Repeat this process for Add to Cart, Begin Checkout, and Pageview using the same structure.

• But keep in mind that for Pageview under "value" on Conversion settings it should be set as "Don’t use a value for this conversion (optional)"

In the event that you have to repeat the process for Add to Cart, Begin Checkout, and Pageview, just select "Add another Category"

📋 Step 10: Create All Four Conversion Actions

You should have four conversion actions created in total and under Conversion settings they should differ on "Value" tab, please see below the preferred value for each conversion actions:

Once all four conversion actions have been created -- kindly save them and navigate to “Use Google Tag Manager.” From there, you will be able to view the necessary details — including the Conversion ID and Conversion Label for each conversion category — which you will need to input into our app.

Step 11: Add Pixel Details in wetracked.io

Return to your store inside wetracked.io.

1. Click Add Conversion Actions.
2. Enter the Conversion ID and Conversion Label for each action (from Google Ads).
3. Click Add Pixel → then Save.

Step 12: (Shopify Only) Add Custom Pixel Code

You don't have to do this step if you are using WooCommerce but if your store is on Shopify, go to

Settings → Customer Events → Add Custom Pixel, and paste the following code:

!function(t,i,p,s){(o=p.createElement("script")).async=!0,o.src="https://pixel.wetracked.io/shopify-pixel.js?shop="+t.init.data.shop.myshopifyDomain,p.head.append(o),i.ctx=t,i["wt:options"]=s}(this,window,document,{});

🔍 Step 13: Sanitary Check and Optimization

After setup, go to Goals → Summary in Google Ads to review your conversion actions.

• Make sure that Purchase (wetracked.io) is set as your "Account default Goal" then set it as Primary under "Action optimization" -- just hit "edit goal" to make these changes

Important notice

• The Standard set up is Purchase should be set as "Account default" and Purchase (wetracked.io) is set as "Primary"
• Then other Conversion Action such as Add to Cart, Pageview, Begin Checkout should should be set as "Primary" as well but not "Account default"
• If you uses Multiple Tracking solution for Google and has Multiple Conversion actions created, you can set "Purchase (wetracked.io)" as "Secondary" for mean time. But if you are already comfortable that wetracked.io provide correct data then you can set "Purchase (wetracked.io) as "Primary" then set other Purchase as "Secondary"

🕒 Note: Your conversion actions might appear as “Inactive” initially. This is normal and will update automatically once tracking data starts coming in.

🕒 Note: If you want optimize other conversion actions  (e.g., Add to Cart, Begin Checkout, or Pageview), go to Campaign > Conversion Goals, select Campaign-Specific, and choose your preferred event.

Updated on: 18/11/2025