Google Ads integration (updated)

How to connect Google Ads Pixel


This guide provides step-by-step instructions for integrating your Google Ads


Before you proceed, make sure you are logged in to your Google Ads Manager.


  1. Navigate to the app dashboard, select your store platform (Shopify, WooCommerce, or Funnelish), and open the specific store where you want to integrate the Google Pixel.



  1. Once the store is open, scroll down to the Google Pixel section, enable it, and click “Add Pixel.” You will then be prompted to enter the required details, which you can obtain from your Google account.

(If you haven't linked the store yet, please ensure it was linked first)




  1. To get the details we needed. In Google Ads Manager, navigate to Goals > Summary, then select “New Conversion Action.” If you already have an existing conversion action, the option will appear as “Create New Conversion Action,” typically located on the right side of the page.




  1. Once redirected to the next page, you will see a configuration screen. Please ensure the following:
  • Select only “Google Tag” as the tag type. You can do this by clicking Edit > Scan the Web Page URL, then selecting Google Tag.
  • Make sure Enter the correct Web Page URL (e.g., www.sample.com). You can modify this at any time by clicking the Edit button.
  • Click Save and Continue to proceed to the next step.




  1. Next, select a the Conversion action. We support the following conversion actions: Purchase, Add to Cart, Begin Checkout, and Pageview.
  • Since Google only allows the creation of one conversion action at a time, start by selecting “Purchase” and then click Save and Continue to proceed to the next step.




  1. After selecting “Purchase,” click “Add Conversion Action” and then choose “Google Tag” as the tracking method.




  1. At this stage, select “Set up manually using code”. Then, proceed by clicking “Conversion Settings” to further customize the conversion configuration.




  1. As for customizing the "Conversion settings"
  • Since we initially select Purchase as our first conversion action. When customizing the Conversion Settings, ensure that the conversion action is named “Purchase (wetracked.io)”. This naming convention helps prevent confusion with other existing conversion actions, especially if you are using additional tracking tools.




  1. For the remaining options under Conversion Settings, configure them as follows:
  • Value – Leave this as the default option “Use different values for each conversion”, as no further changes are typically required.
  • Count – Keep this set to “Every”, which is the default and recommended setting.
  • Enhanced Conversions – Ensure this is set to “Managed through Google Tag.” (Refer to the attached screenshot for reference.)
  • Once all settings are configured, click “Done” to complete the creation of the “Purchase” conversion action.




That's it for Purchase as " Conversion action", once you created it -- this is how it looks like:



After completing the Purchase conversion action setup, repeat the same process to create the remaining conversion actions: Add to Cart, Begin Checkout, and Pageview.

In total, you should have four (4) conversion actions configured:

  • Purchase
  • Add to Cart
  • Begin Checkout
  • Pageview



Add to Cart

When creating the Add to Cart conversion action:

  • Click “Add another category” and select “Add to Cart.”
  • Choose “Add Conversion Action” and then select your Google Tag.
  • Follow the on-screen prompts, and for the Name, enter “Add to Cart (wetracked.io)” to clearly distinguish it from other tracking tools.
  • For Value, select “Use different values for each conversion.”


Begin Checkout

When creating the Begin Checkout conversion action:

  • Click “Add another category” and select “Begin Checkout.”
  • Choose “Add Conversion Action” and then select your Google Tag.
  • Follow the on-screen prompts, and for the Name, enter “Begin Checkout (wetracked.io)” to differentiate it from other tracking tools.
  • For Value, select “Use different values for each conversion.”


Pageview

When creating the Pageview conversion action:

  • Click “Add another category” and select “Page View.”
  • Choose “Add Conversion Action” and then select your Google Tag.
  • Follow the on-screen prompts, and for the Name, enter “Page View (wetracked.io)” to clearly identify it.
  • For Value, select “Don’t use a value for this conversion action (not recommended).”


Once all four conversion actions have been created, navigate to “Use Google Tag Manager.” From there, you will be able to view the necessary details — including the Conversion ID and Conversion Label for each conversion category — which you will need to input into our app.



Return to our app

Create the conversion actions by clicking “Add Conversion Actions.” In total there should be 4 Conversion action (see attached screenshot below)

Ensure that you accurately copy and paste all the Conversion Label values from Google Ads (screenshot above) into wetracked.io for each corresponding conversion category.


Hit "Add Pixel" then save it once you are done filling out the field on our app and also go back to Google to finish up the set up by clicking "Finish"



Last step:

Add Shopify custom pixel (Shopify only)

Please add the following custom pixel on Shopify👇. You can find the custom pixels section in the Shopify admin by navigating to Settings ⇢ Customer events.


!function(t,i,p,s){(o=p.createElement("script")).async=!0,o.src="https://pixel.wetracked.io/shopify-pixel.js?shop="+t.init.data.shop.myshopifyDomain,p.head.append(o),i.ctx=t,i["wt:options"]=s}(this,window,document,{});















Updated on: 02/10/2025

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