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> Use this file to discover available pages before exploring further.
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# How to link your Taboola Ads Pixel

# 🔧 How to Connect Taboola Ads Pixel (Step-by-Step Guide)

**Learn how to integrate your Taboola Ads Pixel with** wetracked.io to accurately track your campaign performance across your store.  
This guide provides a **complete step-by-step setup** for **Shopify, WooCommerce, and Funnelish** users.
## Before You Begin

Make sure you:
* Are logged in to your [**Taboola Ads (Realize) Manager**](https://ads.realizeperformance.com/) before starting
* Have access to your [wetracked.io](https://app.wetracked.io/) dashboard
* Know which events you want to track (e.g., Purchase, Add to Cart)
* You should have already created a campaign. Otherwise, during configuration, you may be prompted to create one first.
This will ensure that you can access and create the necessary conversion actions right away.
---
## Step 1: Open your Realize dashboard

1. Go to **Account Tracking Setup**.  

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_1cnsnsk.png =1000x464)
2. Select **Server to Server** (in some places, Taboola calls this "S2S")

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_1o5hqj3.png =1000x441)
3. Select a campaign & click the **next** button (skip testing, it won’t work yet). 
* Scroll down then hit "Create Conversion". You’ll now configure your first event.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_zqat4.png =1000x730)
---
## Conversion Setup Guidelines
Follow the exact structure below to ensure compatibility with **wetracked.io**:
#### **A. Conversion Name**
* It is recommended to Include the event name
* Example: `ViewItem`, `AddToCart`, `Purchase`
#### **B. Conversion Type**
* Always Select: `Event`
#### **C. Conversion Properties**
* Use the mapping table below:

| Category | Event Name |
| ---- |
| View Content | `ViewItem` |
| Add to Cart | `AddToCart` |
| Start Checkout | `InitiateCheckout` |
| Make Purchase | `Purchase` |
| Other | `PageView` |
| Other | `[Custom]` Any event name you prefer |
||| *Event Name* must exactly match the above, including the square brackets around *Custom*.

| Let's try to create our first event:  `View Content`

**Note**: Screenshot below was for creating the **View Content**
1. **Conversion Name should be:** `ViewItem`
2. **Conversion Type should be**: `Event`
![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_1hci6y4.png =1000x471)
3. Under  **Conversion Properties**
* **Category** must be selected as `View Content` since we're doing `View Content`as our first Event.
* For \*\*Event Name **simply match it with your Conversion Name.** \*\*Since the **Conversion name** of this event is `ViewItem` then the **Event name** should be `ViewItem` as well

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_132cyy8.png =1000x470)

||| Remember: *Event Name* must exactly match the value in the *Category* to *Event Name* table above.

4. Additional Settings: Event Code
* **Dynamic Parameters:** all must be enabled or selected *(wetracked.io will only send applicable data)*
* **Code Snippet:** Ignore *(as this will be handled by wetracked.io)*
* Click **Create** once done.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_149rbfs.png =1000x476)
5. Now that you have finished creating your first event *(View content)*. 
*  Simply repeat the same process for all remaining events such as *Add to Cart, Start Checkout, Make Purchase and Other for (Pageview)*  
* *Use the Mapping table above to determine your correct Event name.* 
* Click **"Account Tracking Set up"** →  **Select Server to Server** → **Continue**

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_njfl5a.png =1000x431)
Please proceed in creating the remaining conversion events. *Add to Cart, Start Checkout, Make Purchase and Other for (Pageview)*  
---
## Step 2: Open Your Store in wetracked.io

1. Go to our **app dashboard**.  
2. Choose your store platform (**Shopify, WooCommerce, or Funnelish**).  
3. Open the **store** you want to connect your Taboola Ads Pixel to.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_smtr5c.png =1000x450)
---
## Step 3: Enable and Add Your Taboola Pixel

* Scroll down to the **Taboola Pixel** section, toggle it **ON**, and click **“Add Pixel.”**
* You’ll then need to enter your `"Ad Account ID"`
* Ensure to save it once you have pasted the needed details

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_14c7e0r.png =1000x449)
| Now you have all the credentials needed to connect your Taboola Pixel with wetracked.io 

*Have questions? Our Customer Support team is ready to help through the chat box in the* [__web app__](https://app.wetracked.io/)