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# How to link your Google Ads Pixel?

# How to Connect Google Ads Pixel (Step-by-Step Guide)

**Learn how to integrate your Google Ads Pixel with** wetracked.io to accurately track your campaign performance across your store.  
This guide provides a **complete step-by-step setup** for **Shopify, WooCommerce, and Funnelish** users.

---

## Before You Begin

Make sure you are logged in to your [**Google Ads Manager**](https://ads.google.com/) before starting.  
This will ensure that you can access and create the necessary conversion actions right away.

---

## Step 1: Open Your Store in wetracked.io

1. Go to your **app dashboard**.  
2. Choose your store platform (**Shopify, WooCommerce, or Funnelish**).  
3. Open the **store** you want to connect your Google Ads Pixel to.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_pllmst.png =1000x450)
---

## Step 2: Enable and Add Your Google Pixel

* Scroll down to the **Google Pixel** section, toggle it **ON**, and click **“Add Pixel.”**
* You’ll then need to enter your **Conversion ID** and **Conversion Labels**, which you’ll get from your Google Ads Manager later in this guide.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_12a5g6o.png =1000x450)
---

## Step 3: Create a New Conversion Action in Google Ads for wetracked.io

In **Google Ads Manager**, go to  
**Goals → Summary → New Conversion Action** (or **Create New Conversion Action** if one already exists).

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/google-ss3_a2ezl9.png)

---

## Step 4: Choose data source

When setting up the conversion:

* **Select “Conversion on a website”** and click **"Edit"  or "Edit Data sources" (Make sure to always select "Google Tag" in here**
* Enter your **web page URL** (e.g., `www.sample.com`).  then "**Scan**" and hit "**Done"**
* Choose **Save and Continue** to proceed

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/google-ss4_1pdc7l9.png)

---

## Step 5: Choose the Conversion Action Type

Google Ads supports four conversion types compatible with wetracked.io:

* **Purchase**  
* **Add to Cart**  
* **Begin Checkout**  
* **Pageview**

Start with **Purchase**, then click **Save and Continue**. *(see attached screenshot below)*

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/google-ss5_t5s66c.png)

---

## Step 6: Configure “Purchase” Conversion Action

Follow these settings carefully for each step after selecting "Purchase":

1. **Add Conversion Action → select Google Tag**

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_1s0lzp2.png =964x418)
2. Choose *Manually with code* then, proceed by clicking **Conversion Settings** to further customize the conversion configuration.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_n175lj.png =1000x441)

3. As for customizing the **"Conversion settings"**
* Choose "**Primary action used for bidding optimization**" under *Action optimization.* If your screen looks different, you can proceed for now. The necessary changes will be covered in a later step.
* Since we initially select ***Purchase* as our first conversion action**.\*\* Ensure that the conversion action is named ***Purchase* (wetracked.io)**. This will prevent confusion with other existing conversion actions, especially if you are using additional or other tracking tools.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_ab71qg.png)

Then, configure as follows
* **Value** → *Use different values for each conversion and choose* Set up using: **Event Snippet**
* **Count** → *Every*  
* **Enhanced Conversions** → *Managed through Google Tag*" 
* If **Enhanced Conversions** does not provide the option to select **Manage through Google Tag**, leave it as is for now. Once you've finished creating all the conversion actions, you'll have the option to enable it.
* Click **Done** once complete.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_1o3lgos.png =1000x788)

✅ That's it for PURCHASE Conversion action. Repeat this process for **Add to Cart**, **Begin Checkout**, and **Pageview** using the same structure.
---

* You can now simply repeat the same process for **Add to Cart**, **Begin Checkout**, and **Pageview, just select "Add another Category"**
* But keep in mind that for ***Pageview*** under "***value***" on Conversion settings \*it should be set as "*Don’t use a value for this conversion (optional)"* 
* Please keep reading the instruction below

Google frequently updates its layout, so some users may have difficulty creating a Page View conversion.
When setting the Value option, you should normally select: `Don’t use a value for this conversion (optional)`

However, in Google’s newer layout, this option may not appear. If that happens:

1. Select the first option: **“Use different values for each conversion”**
2. Select the **Event Snippet**
3. Edit the default value and set it to **“0”**

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_1qkgcjo.png =1000x775)
---

* Move forward in creating the other labels for Pageview, Add to Cart and Begin/Initiate Checkout by selecting *"**Add another category**"*

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_1kl1x3t.png =1000x406)
---
## 📋 Step 7: Create All Four Conversion Actions

You should have four conversion actions created in total and under C**onversion settings** they should differ on "Value" tab, please see below the preferred value for each conversion actions:

| Conversion Name | Recommended Value Setting |
| ---- |
| Purchase (wetracked.io) | Use different values for each conversion |
| Add to Cart (wetracked.io) | Use different values for each conversion |
| Begin Checkout (wetracked.io) | Use different values for each conversion |
| Pageview (wetracked.io) | Don’t use a value for this conversion (optional) /  Use different values for each conversion and click "Edit default value" then set to "0" (Zero) |
---

Once all four conversion actions have been created -- kindly save them and navigate to **“Use Google Tag Manager.”** From there, you will be able to view the necessary details — including the **Conversion ID** and **Conversion Label** for each conversion category — which you will need to input into our app.


![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/google-ss12_etfgzj.png)
---

This is also where you'll find the option to enable ***Enhanced Conversions***. (please ensure to enable it)

* If you don't see the ***Enhanced Conversions.*** Most likely, it was already active on your Google settings.
* After pasting the Conversion Label into our app, simply click **Agree and Finish** to complete the setup.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_1l6h59d.png =1000x515)

---

## Step 8: How to Add Pixel Details and Conversion label in wetracked.io

Return to your store inside wetracked.io.

1. Click **Add Conversion Actions**
* (it will appear Conversion actions such as Pageview, Add to Cart, Initiate checkout and Purchase)
* Feel free to choose any conversion action that you want us to track

2. Enter the Conversion ID and Conversion Label for each action (from Google Ads).
3. Click **Add Pixel** → then **Save.**

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/ga_36556f.png =1000x914)
---

## Step 9: (Shopify Only) Add Custom Pixel Code

You don't have to do this step if you are using WooCommerce but if your store is on **Shopify**, go to 
**Settings → Customer Events → Add Custom Pixel**, and paste the following code:

```js
document.head.appendChild(document.createElement("script")).src="https://pixel.wetracked.io/spx.js?shop="+(self.ctx=this).init.data.shop.myshopifyDomain;
```

* This script is always recommended to experience optimal tracking


![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_hw96to.png =1000x693)
---
## 🔍 Step 10: Sanitary Check and Optimization 

There was two way of having a correct set up
# Standard one

* If Purchase is set as the only **"Account default"** and then all Conversion action (*Purchase, Add to Cart, Begin Checkout and Pageview*) can be set as **Primary** for ***Action optimization***

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_z5i8i1.png =1000x445)
---
# Alternative one

* If all Conversion action (***Purchase, Add to Cart, Begin Checkout and Pageview***) were set as "***Account default***" you have to ensure that only ***Purchase (wetracked.io)*** is set as "***Primary***" for Action optimization then the other conversion action (***Add to Cart, Begin Checkout and Pageview***) must be set as "***Secondary"***  only
* All conversion action which is set as "***Secondary"*** will be used as an observer only and won't be counted under your "***Conversions"*** overview tab. So it's better to keep ***Purchase (wetracked.io)*** as only Primary on this case.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_1rx7wwe.png =1000x438)
---

## Important notice: How to change Account default and Conversion action optimization

* This video provides a quick walkthrough on how to update your setup so it matches either the **Standard** setup or the **Alternative** setup.

${frame}[](https://www.loom.com/embed/48ded54e0eb446648cca72dd9fad3ac5)
---
# Things to remember

* If you uses Multiple Tracking solution for Google and has Multiple Conversion actions created, you can set **"Purchase (wetracked.io)"** as **"Secondary"** for mean time and if you are already comfortable that [__wetracked.io__](https://wetracked.io/) provide correct data then you can set "***Purchase (wetracked.io)****""* as **"Primary"** then set other Purchase as **"Secondary"**
* Your conversion actions might appear as **“Inactive”** initially. This is normal and will update automatically once tracking data starts coming in.
* If you want optimize to other conversion actions  **(e.g., Add to Cart, Begin Checkout, or Pageview), go to Campaign > Conversion Goals**, select **Campaign-Specific**, and choose your preferred event.