> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.wetracked.io/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # How to link Bing Ads Pixel? # 🔧 How to Connect Bing Ads Pixel (Step-by-Step Guide) Learn how to integrate your\*\* Bing Ads Pixel (UET Tag) with wetracked.io\*\* to accurately track your campaign performance across your store. This guide provides a **complete step-by-step setup** for **Shopify, WooCommerce, and Funnelish** users. ## Before You Begin Make sure you: * Are logged in to your [**Bing Ads Manager**](https://ui.ads.microsoft.com/) before starting * Have access to your [wetracked.io](https://app.wetracked.io/) dashboard * Know which events you want to track (e.g. Add to Cart, Purchase) --- ## Step 1: Request access to Bing's Conversion (Beta program) 1. To enable Conversions API features, you must first request access to Microsoft’s beta program. * Request access to Conversions API beta programme via "**Start live chat**" (go to https://ads.microsoft.com/ →  click `?` icon top right → Start a live chat) * You can send message such as: "I would like to get enrolled into the Conversions API beta program" ![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/screenshot-2026-04-17-at-17074_17555zr.png) 2. **Wait**: Microsoft review requests on Mondays and Wednesdays; it can take a couple weeks. * **No notification system:** Microsoft doesn’t send you an email or alert when the review is done. * **How you know it’s approved?** There a new widget / option ("Use Conversions API") appears in tag setup. See below. 3. Step by step to check the new widget. * Hover the mouse to **Conversions → select UET Tag** → Hover mouse to "DefaultTag" and click the **Pencil icon** * **Note**: Save your Tag ID; you will need it later for fully connecting your Bing Ads with our tracking tool. ![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_zvujfl.png =1000x378) 4. Enter your details such as *UET Tag name and etc, once done hit "save and next"* * You should see the new widget/option "*Use Conversions API*" once the Beta access is granted. * Choose "*Use Conversions API*" and hit "*Next*" to proceeds with your set up. * In case you don't have "*Use Conversions API*", we will suggest to wait further as "*Use Conversions API*" option is necessary to proceed on Bing configuration with wetracked.io ![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_cx4sj.png =1000x386) --- ## Step 2: Get your Bing Conversions API key * After enabling Conversions API access * Copy your **API Token** from Microsoft Ads, You will paste this token on our app * Once you have copied the Token, go to our app [wetracked.io](https://app.wetracked.io/) ![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_x9reei.png =1000x385) --- ## Step 3: Open Your Store in [wetracked.io](https://app.wetracked.io/) 1. Go to your **app dashboard**. 2. Choose your store platform (**Shopify, WooCommerce, or Funnelish**). 3. Open the **store** you want to connect your Bing Ads Pixel to. ![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_105b9qg.png =1000x450) --- ## Step 4: Enable and Add Your Bing Pixel * Scroll down to the **Bing Pixel** section, toggle it **ON**, and click **“Add Pixel.”** * You’ll then need to enter your **Tag ID** and **API Token**. * Ensure to save it once you have pasted the needed details ![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_ognj0z.png =1000x450) --- ## Step 5: Go back to Bing Ads to Set up Conversions * In Bing's Ad dashboard, hover mouse to **Conversions** → **Conversion Goals** → * Create a new **Goal** if one has not yet been set up. If an existing Goal is already available, you may use that instead. ![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_db44bo.png =1000x375) ### Recommended Conversion Events (Compatible with wetracked.io): * Add to Cart * Begin Checkout * Page View * Purchase --- ## Sample guide on how to create Goals for Bing Ads **A.** Click the **“Create Goal”** button and select **“Business website”** ![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_cta68l.png =1000x388) ![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_os7iy8.png) **B.** Alternatively, you can select an existing Goal and use it, as long as the selected Goal Type is **“Business website”**. ![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/image_1hlqbaf.png =1000x392) 1. Select Manual setup type ![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/screenshot-2026-04-17-at-15083_i4gucv.png) 2. Select your **Goal Category**. *In this example, since we are setting up an Add To Cart goal, choose **Add to cart** as the Goal Category.* * Select *Event* as your **Goal Type** * Click **“Next”** once you’re done. ![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/screenshot-2026-04-17-at-15095_18beo77.png) 3. Select a **Goal Category** (*Add to cart*): ![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/screenshot-2026-04-17-at-15104_cimct0.png) 4. Set a name (it can be anything you want) and select how to categorise the revenue. ![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/screenshot-2026-04-17-at-15245_1lvwkf6.png) 5. **Enhanced conversions** * Please do select "\*Turn on enhanced conversions" \*to get data that is most accurate as it can be * Hit the check mark for enabling enhanced conversion tracking * Hit **Save and next** ![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/screenshot-2026-04-17-at-15300_qtie4y.png) ![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/screenshot-2026-04-17-at-16005_srh0op.png) Connect the Event **Action** (and any other parameters you want): || Action values must exactly match `AddToCart`, `InitiateCheckout`, `PageView`, `Purchase`, or `ViewItem` ![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/screenshot-2026-04-17-at-16113_1yw1io8.png) 6. Complete the setup by clicking the **“Done”** button. ![](https://storage.crisp.chat/users/helpdesk/website/-/a/1/6/6/a1668bda1c6d3000/screenshot-2026-04-17-at-16213_11i2t16.png) 7. You should now have successfully created your first Goal for **Add to Cart**. * Repeat the same process to create additional Goals if you wish to track other events, such as ***Begin Checkout****, **Pageview**, **Purchase**.* ## Final Result | Once everything is connected, your Bing Ads account will start receiving accurate conversion data from your store via UET Tag + Conversions API integration, allowing better optimization and reporting. *Have questions? Our Customer Support team is ready to help through the chat box in the* [__web app__](https://app.wetracked.io/)