> ## Knowledge Base Index
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> Use this file to discover available pages before exploring further.
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# How to Add Google's Conversions (by conv. time)

| How to Add Google's Conversions (by conv. time)?

### What Is “Conversion by Time” in Google Ads?

Google Ads can report conversions in two ways, depending on how you want them dated.

**Standard Attribution (Default View)**
By default, conversions are attributed to the date the ad was clicked — not the date the purchase happened.

**Conversions (by conv. time)** in Google Ads is a reporting metric that attributes a conversion to the exact date the action (e.g., purchase) occurred, rather than the date of the ad click

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### How to Add the “Conversion by Time” Column in Google Ads

1. Open [Google Ads](https://ads.google.com/)
2. Go to Campaigns or Ad Groups
3. Click **Columns → Modify columns**
4. Search for **“by conv. time”**
5. Enable **Conversions (by conv. time)**
6. Click **Apply**

This shows conversions by the actual purchase date, helping your totals align with your store or [wetracked.io](https://app.wetracked.io/) 
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***If you need more clarification on how Conversions (by conv. time) works, please refer to the official help article below:***
[Google Ads (Conv time)](https://help.wetracked.io/en/article/how-google-ads-conversions-conv-by-time-works-18tsjpk/?bust=1781266921828)


| This article explains how conversions are attributed based on the actual time the conversion occurred, helping you better understand reporting discrepancies between interaction date and conversion date